DOMM has organized an expert lecture on 2nd January, 2021
Market Research in Academics
DOMM has organized an expert lecture on 2nd January, 2021. The speaker, Ms. Rashmi Pant, is a leader in the market research consulting space. With over 22 years of experience and associations with Torrent Pharma, Intas Pharma, Sun Pharma Advanced Research Company, Veeda Clinical Research, and Cliantha Research, she has accumulated deep marketing intelligence based …
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Transition of Market Research to Digital Marketing and the Current Digital Marketing scenario
Market ResearchMarket Research CommunicationsMarket Research in Academics
Introduction Facing rapid social, technological, and economic change, the traditional marketing research industry will either adopt new tools and talent, repositioning itself in a more strategic, consultative space, or it will fall into decline. The rate of change in marketing research will accelerate as new entrants from the wider emerging marketing research insights industry (management …
Linking balance score card with Market Research
Market Research in Academics
Construction of the Balance Scorecard: Financial and Non Financial Measures Success BSC? Mixture of Financial or Non Financial Measures grouped into 4 distinct perspectives of F, Int. Bus Process, Customer and L&D. Objective of any Business unit: Motivate all managers and employees to implement successfully the business unit’s strategy BSC: Method of translation of the …
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Youth –The Future
Market Research in Academics
Defining the personality of today’s youth is a complex task. The Youth of today exist in various types, i.e. ambitious, energetic, quick thinker, technology friendly, intelligent, fashion conscious, budding entrepreneur, innovative and wants to succeed in life at an ever energetic pace. All qualities which exist in today’s youth either exist all together or in …
Market Research Mapping
Market Research in Academics
For an organization to grow to its desired position in the industrial or service sector, it is highly important that a strategy or a way forward is in place. This may be in the form of a vision and mission statement which forms a path to the ‘Carving” of a strategy. Once the strategy is …
Management Development programmes with focus on case studies and new learning Initiatives
Market Research in Academics
Management Development programmes with focus on case studies and new learning Initiatives With dynamic changes in the business environment in India, it is now becoming increasingly important that additional courses take their place in the existing management school curriculum. Some of the existing management courses can be revised with updated material from industry experts and …