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Empowering Pharmaceutical & Clinical Research Companies to Explore & Identify research based Market Opportunities Rashmi Pant is an extraordinary market research consultant who helps pharmaceutical and clinical research companies in the identification of research based target markets. This helps in introducing fresh product lines, limiting the scope of existing product lines and exploring profitable business …


Transition of Market Research to Digital Marketing and the Current Digital Marketing scenario

Market ResearchMarket Research CommunicationsMarket Research in Academics

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Introduction Facing rapid social, technological, and economic change, the traditional marketing research industry will either adopt new tools and talent, repositioning itself in a more strategic, consultative space, or it will fall into decline. The rate of change in marketing research will accelerate as new entrants from the wider emerging marketing research insights industry (management …


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Construction of the Balance Scorecard: Financial and Non Financial Measures Success BSC? Mixture of Financial or Non Financial Measures grouped into 4 distinct perspectives of F, Int. Bus Process, Customer and L&D. Objective of any Business unit: Motivate all managers and employees to implement successfully the business unit’s strategy BSC: Method of translation of the …


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Advantages of PRECISE Research based Market Identification Help in development of cost-effective marketing strategies and improving ROI’s from marketing campaigns. Achieving success in introduction of fresh product lines without relying on hit & try methodologies, lowering costs associated with product launch. Improving market penetration of existing product lines by getting an idea about needs and …


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Rashmipant.com helps with all your searching needs with the right choice of keywords and with the right choice of references. Rashmipant.com helps you understand the market scenario of your industry starting from the macro levels and taking them to the micro levels. Rashmipant.com acts as your guide in understanding and interpreting the information better Rashmipant.com …


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The growth of a nation is tied to the growth of its major cities. Top cities globally have grown faster in terms of GDP than their nation’s GDP. Major cities contribute to the economic prosperity of a nation and not vice versa. Investments, trade and consumptions take place in the major cities of the world. …


Youth –The Future

Market Research in Academics

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Defining the personality of today’s youth is a complex task. The Youth of today exist in various types, i.e. ambitious, energetic, quick thinker, technology friendly, intelligent, fashion conscious, budding entrepreneur, innovative and wants to succeed in life at an ever energetic pace. All qualities which exist in today’s youth either exist all together or in …


Market Research Mapping

Market Research in Academics

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For an organization to grow to its desired position in the industrial or service sector, it is highly important that a strategy or a way forward is in place. This may be in the form of a vision and mission statement which forms a path to the ‘Carving” of a strategy.   Once the strategy is …