Jan 2015 to Present

Founder, rashmipant.com, Ahmedabad

1. Helping pharmaceutical and clinical research companies in USA, UK, and India with value-adding market research, strategic marketing, market intelligence, brand management, corporate communication, and digital content strategy advisory. She leverages primary and secondary desk research systems to accumulate insights and deploys her two-decades of experience in the industry to provide advisory using public, technical, and derived data.
2. Conducting dedicated courses on marketing, market research, marketing strategy, business communication and pharmaceutical management courses at Gujarat University’s BK School of Management, Amity University, Shanti Business School, and Xcellon for both full-time and executive program students, with average batch-size of 50.
3. She helps companies, operators, and entrepreneurs realize and accumulate strategic perspectives for better market understanding using smallest units of technical information, to make informed decisions.

2019 – 2020

General Manager, Cliantha Research, Ahmedabad

1. Led strategic marketing activities for remote and digital mediums covering markets in the USA, Canada, Europe and India, in collaboration with global marketing and business development heads.
2. Increased corporate brand awareness with seminars, assignments, articles, and blogs.
3. Advised decision-makers with marketing intelligence.

2005 – 2014

Deputy General Manager, Veeda Clinical Research, Ahmedabad

1. Published the Weekly Company Newsletter on market intelligence covering global and local markets, accessible to the management team and field associates. Conducted rigorous competition analysis using varied data sources.
2. Assisted board of directors with market research intelligence. Developed costing plans for clinical and bioequivalence studies. Created proprietary database for targeted marketing initiatives.
3. Led early-stage Phase I marketing cum training workshop for prospective and existing clients.
4. Provided strategic insights on contemporary trends in Phase I-III clinical trials using secondary desk research methodology.

2001 – 2005

Asst. Manager – Market Research, Torrent Pharma, Ahmedabad

1. Conducted desk research for ORG and CMARC data along with ORG sales benchmarks for internal evaluation.
2. Created strategic marketing intelligence modules and was involved in key decision-making across business units – Prima, Vista, Delta, Mind, and Mind Neuron.
3. Led internal market research training initiatives for the marketing team.
4. Member of the team that successfully launched Nebicard, Ropitor, Oleptal, Feliz S, Nexpro, Veloz & line extensions for Domstal.

1998 – 2000

Executive – Market Research, Intas Pharmaceuticals, Ahmedabad

1. Executed data analytics initiatives from ORG, CMARC, and IMS packages.
2. Led field-research on GTR BARRIER & LOHMANN Bandages targeting medical professionals.
3. Conducted pre-launch and post-launch surveys for products like Cyclosporins Hysartas, Varicella Vaccine, and HELIGO KIT. Covered ISGCON for company intelligence accumulation.

Media Mentions

Business Standard

Strategic Thinking:

1. Unravelling Strategic Insights from the Growth of Indian Pharma Industry: shorturl.at/kzJV5
2. M&A for Sustained Competitive Advantage: shorturl.at/asuyS
3. The Playbook for Intellectual Property Management in Branded Drugs: shorturl.at/dmDWX

Market Intelligence:

1. The Potential and Impediments of CNS Drug Research: shorturl.at/tvOT5
2. Tracking the Progress of the Indian Clinical Research Market: shorturl.at/qsJT4
3. Global Opportunities for the Indian Pharma Industry: shorturl.at/fkpq9
4. Perceptive Exploration of Research in the Cardio Segment and Its Impact: shorturl.at/lqDS0
5. Ideal-Case Scenario Analysis for the Future of Diabetes: shorturl.at/brxDG

Incisive Research:

1. Challenges & Solutions for Global Investments in Pain Killer Research: shorturl.at/dmHIS
2. Deciphering FDA Guidelines to Optimize Quality Control: shorturl.at/rGUV5

Published Research

“Indian Pharma Companies and ANDA Filings – Drivers of the Off-Patent (Generic) Drug; Myth or Reality?”, presented at the National Conference 2016, BK Institute of Management, GU.

Academic Experience

1. 2005: 6 Weeks On-The-Job Strategic Marketing Training at Premark Services, UK
2. 2004: PGDM Marketing Management & Market Research, BIMM Pune
3. 1996: BSc.Tech Pharmaceuticals & Fine Chemicals, University Department of Chemical Technology, Mumbai
4. 1993: BSc Chemistry, Mithibai College, Mumbai