Mass Communications UG Programme Course Design for a Reputed B-school, 2014-15
Industry-oriented Programme Structure
for Preparing Students to Succeed Professionally
Rashmi Pant is a renowned academician, communications professional and clinical research specialist who has developed innumerous courses for various institutions from time to time. One such course was the Mass communications UG Programme during the year 2014-15.
Rashmi Pant has employed her marketing and communications expertise in designing an undergraduate course for a reputed B-school. Designed for mass communications stream, the course was planned to run as an extension of MBA programme in mass communication.
Owing to rich content and extensive material, the course managed to garner the interest of 100+ students in just one month. The course was designed as per the guidelines laid by Delhi University- the most prestigious university and an apex body that lays down benchmarks for mass communication courses in India.
An important aspect of the programme design was the compulsory nature of English literature as a subject in the course curriculum. Also, the course was designed in a way that incorporated five different languages in the curriculum giving the students greater international exposure and confidence to succeed in different countries.
Taking cues from industry requirements and blending it with her rich personal experience in communications segment, Rashmi Pant designed this course to give students the required edge to succeed in their professional endeavors in the mass communications industry.
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