Helping Students Gain Necessary Industry Insights
through Research Guidance with data collection via secondary research.

Rashmi Pant is a highly-respected professional having massive experience of conducting various training programmes and workshops for students and professionals, alike. She uses her massive experience and expertise in pharmaceutical and market research domains to design industry-oriented workshops that help in gaining significant practical insights.

Rashmi Pant became an instrumental and indispensable pillar for a leading university and helped them design and execute a two-day workshop for management students. The programme covered the topic of Industrial Analysis and Analytical Communication and was a compulsory assignment for Third -year students under the 3-year BBA programme with batch size of greater than 200 students.

The students were given the basic guidelines on data collection on day 1 and on Day 2, 3 and 4, the students were expected to present their work on the data collection and analysis along with a brief write up of their findings.

Designed and executed to interpret the relevant analysis of 30 different markets, the 4 -day programme was conducted for 4-5 hours daily. During the programme, 200 students were assigned 30 unique markets and detailed instructions were provided to them to complete the assignment at each step. The students were guided about which keywords to use, which variables to collect, which ones to index and other aspects. Relevant market dimensions were attached to the research project scope for insightful analysis.

The programme helped the students in understanding the concepts of market creation using directory search and compilation. Each group of students participated vigorously in the workshop and collated the data relevant to their assigned market territory. This workshop was a pre cursor for students to warm up their understanding on industrial insights and enhancement of their analytical skills.

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